Tag: nordstrom mobile commerce

Nordstrom acquires new mobile shopping tech to amp its digital retail

Jennifer Goula
Mobile Shopping Tech - Nordstrom Store in Mall

The massive retailer has grabbed up a number of startups to solidify its m-commerce position. Nordstrom has been acquiring a considerable number of mobile shopping tech startups. This includes BevyUp and MessageYes most recently. The fashion retail chain is evidently seeking to give itself a sturdy m-commerce offering. BevyUp is a digital selling too provider. MessageYes is a conversation commerce provider. These are only the latest mobile shopping tech acquisitions. They were purchased in separate deals to enhance the Nordstrom mobile commerce strategy, said a press release from the company.…

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Mobile commerce integrates with in-store experience

L. Green
mobile commerce trends

Digital storefronts are becoming increasingly common as shoppers carry their smartphones with them. One of the oldest department store in the United States, Nordstrom, is far from staying in the past, as it has introduced digital storefronts in order to keep up with the mobile commerce expectations of smartphone carrying customers. The store has been witness to many changes in shopping behaviors and has survived by keeping up. According to Blake Nordstrom, the president of the company, the retailer has seen the experience that it provides as being similar to…

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