NFC technology may be entering into India’s railway system

India rail service mobile ticketing

NFC technology shows potential in railway ticketing NFC technology is beginning to become increasingly common in the world of transportation. The technology, which often takes the form of stickers, has begun appearing on plane and railway tickets. Some transportation officials believe that NFC technology could be an effective form of ticketing, allowing travelers more dynamic access to the information they may need. Nokia shares in the belief of this theory and is currently in negotiations with Metro Rail of India. Nokia begins to expand its use of NFC technology Nokia…

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U.S. companies turn to Tagstand for NFC deployment

Mobile-marketing-us

NFC marketing may need a kick start in the U.S. NFC is a big part of mobile marketing today. The technology has become a favorite of advertisers looking to reach out to consumers who are tethered to mobile technology. As a marketing tool, NFC has become quite popular in the European and Asian markets. This popularity is driven by a rampant interest in mobile technology and interactivity in these parts of the world. In the U.S., however, NFC marketing is somewhat staler. This is leading some businesses to turn to…

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Nokia unveils the NFC technology based Lumia 610

Nokia Lumia NFC Gadgets

With a magic swipe of your NFC phone! This week, Nokia unveiled its new Lumia 610 smart phone. The Lumia is the latest mobile device for the Microsoft Windows Phone platform. The Lumia will also be the first Windows Phone to include NFC technology. Nokia has developed the 610 with mobile commerce in mind, spurred largely by the number of other telecommunications companies introducing their own NFC-enabled smart phones to the market. Despite the tenacity of the competition, Nokia has been able to establish itself as one of the leaders…

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Nokia’s City Lens application to be available for Lumia 800 and Lumia 900 models

Augmented Reality Nokia

Famed telecommunications company Nokia has begun showing off its new augmented reality mobile application. The app is called Nokia City Lens and will be available for the Nokia Lumia 800 and the upcoming Lumia 900. The company has been investing in a number of different mobile technologies in an effort to provide consumers with a new experience. Augmented reality is part of Nokia’s plan as it allows consumers to see the world in a way they have never done so before. Nokia City Lens is, essentially, an augmented reality version…

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NFC Forum issues global call for innovative NFC-related projects

NFC Technology

The NFC Forum, a non-profit industry association that promotes universal standards regarding the use of NFC technology, has issued a worldwide call to technology developers, inviting them to participate in the upcoming Tap into Innovation NFC Global Competition 2012. The association is looking for promising new projects that could advance the use of NFC technology. The group is anticipating a wide variety of entries into the competition that cover a number of different industries. NFC technology is becoming a major force in the worlds of commerce and marketing. The technology…

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