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Gadgets from Nokia use lightning to charge a smartphone

10/14/201310/12/2013 Julie Campbell

The device manufacturer has partnered with University of Southampton scientists for this tech. Nokia has partnered up with scientists working at the University of Southampton in order to discover a way in which to harness the power from lightening in order to be able to use it to charge gadgets such as smartphones and other mobile devices. This research is meant to be able to use the virtually never ending energy reserves from nature. Lightning is naturally occurring and the raw energy holds a great deal of potential in terms…

NFC technology used by Nokia and LOCATEL

10/03/201309/30/2013 Julie Campbell

The partnership is bringing the tech to the hotel industry for greater ease of service for customers. Nokia and LOCATEL announced at the Dubai Hotel Show that they will be using NFC technology tags as a new way for guests to be able to both purchase and access hotel services throughout their stays. These tags are meant to appeal to the growing number of hotel guests who travel with enabled smartphones. NFC technology isn’t actually all that new, as it has been in existence for several years, but it is…

Mobile marketing pushed with a vengeance by Nokia

07/09/201307/06/2013 L. Green

The company has embraced its new role as “challenger” and is seeking to be more aggressive to appeal to consumers. Nokia has had struggles appealing to smartphone customers in the past and, as a result, has decided to redesign its mobile marketing strategy in order to “be more bold” and boost its appeal to consumers worldwide. The company recognizes that it is now a challenger as opposed to a leader and has altered its efforts to suit that role. According to Tuula Rytila, the chief marketing officer at Nokia, the…

Foursquare takes on augmented reality

05/24/201305/23/2013 L. Green

Augmented reality feature developed by Foursquare Augmented reality often attracts attention because of its entertaining nature. The technology is regularly used in a wide variety of entertaining ways, leveraged as a tool to provide consumers with dynamic content. This has made augmented reality somewhat common in the marketing field, but the technology does have practical uses, especially when it comes to social networking. Foursquare, the popular location-based social platform, has been working on its own augmented reality feature, which is now available to a select demographic of consumers. Social networks…

Windows Phone 8 may be equipped with City Lens

09/06/201209/06/2012 Jorge Gonzalez

Leaked information points to augmented reality in Windows Phone 8 A tide of information has been leaked recently concerning new mobile technology coming from Nokia. The famed IT company seems to have a variety of new gadgets under development, including a charging station that will power mobile devices without the use of wires. One of the more popular pieces of information that has been leaked recently is the possibility of the new Windows Phone 8 having inherent augmented reality capabilities. According to this information, the Windows Phone 8 may come…