The logo has been redesigned for the first time in decades to help redefine the brand. Nokia has unveiled the newest redesign of its logo, something it hasn’t done in decades, to help place the spotlight on the fact that it is no longer a cell phone company. The company has been working to rebrand itself now that smartphones aren’t what it’s about. The new logo is a clear move away from being a cell phone company. It contains five different shapes which each come together to spell the NOKIA…
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Mobile technology news brings the end of an era with Microsoft Mobile
Nokia smartphones will be changing their names once the acquisition of the device business is closed. Microsoft will soon be concluding the mobile technology news of the deal to acquire the Devices and Services division at Nokia (not including the HERE mapping services), and in doing so, it will be changing the name of the company and the devices that it produces. The venture’s new name is going to become Microsoft Mobile Oy, bringing an end to the Nokia label on handsets. This mobile technology news was revealed in the…
Read MoreTechnology news from Nokia includes approval of sale to Microsoft
The shareholders have now given the nod to selling the company’s mobile division. Nokia, the Finnish telecom company, announced this week that their shareholders have given the approval for selling the mobile phone division of the company to Microsoft for $7.35 billion. This will considerably change the nature of Nokia’s business, as it will be losing its device manufacturing side. The sale will mean that Nokia will be transforming itself into a telecom services and equipment company. They revealed their technology news that the approval was nearly unanimous, with 99.7…
Read MoreMobile marketing pushed with a vengeance by Nokia
The company has embraced its new role as “challenger” and is seeking to be more aggressive to appeal to consumers. Nokia has had struggles appealing to smartphone customers in the past and, as a result, has decided to redesign its mobile marketing strategy in order to “be more bold” and boost its appeal to consumers worldwide. The company recognizes that it is now a challenger as opposed to a leader and has altered its efforts to suit that role. According to Tuula Rytila, the chief marketing officer at Nokia, the…
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