Nokia adopts augmented reality for new navigation app

Nokia Headquaters

Nokia has begun upgrading its location-based services to better incorporate augmented reality technology. The telecommunications company has plans to synchronize these services with its latest augmented reality application that will come pre-equipped on new Nokia smart phones. Nokia has taken a greater interest in new mobile technologies, such as NFC technology, in order to enhance their services to customers. With augmented reality becoming more popular in the mobile industry, the adoption of the technology seemed inevitable. The company is currently collecting geographic information from 196 countries around the world. Some…

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Nokia seeks to dethrone QR codes, but the expense of NFC technology may prove that effort futile

QR Codes vs. NFC mobie marketing

Despite the growing popularity QR codes have been attaining amongst consumers, the barcodes are losing favor with some companies. Nokia, one of the world’s leading telecommunications companies, is now branding the codes as obsolete. The company has been investing heavily into NFC technology, which allows smart phones and other mobile devices to interact with each other via wireless signals. With Nokia casting aside QR codes, it may signal a major shift in the world of mobile technology is coming. Nokia’s favor of NFC technology stems from the role they play…

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China to lead the world in mobile commerce, says ABI Research

China Mobile payments technology commerce

China is on the verge of a mobile commerce explosion, according to a new study from ABI Research. The technology market intelligence firm released a report yesterday showing that China could surpass $8 billion in mobile payments by 2014. This would put the nation far ahead of others in terms of contactless payments. The rapid growth of NFC-driven commerce may be due to the single-minded pursuit of NFC technology in China. The progress toward electronic transactions has been slow in the West. Several companies, including Google and Nokia, have been…

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Nokia has big plans for NFC phones

Nokia technology news

NFC is gaining in popularity, finding acceptance all over the world. More companies, both big and small, are opting to make use of the technology as a way to expedite customer service. While much of the focus is on NFC’s affinity for contactless payments and mobile commerce, there are new ideas on the horizon that could change how people look at the technology. These ideas are pioneered by Nokia, and they have some interesting concepts on how to take NFC to the next level. At the Nokia Research Center in…

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