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Nokia lays the foundation for a new NFC-centric empire with help from Poken

07/25/201107/25/2011 Jennifer Goula

NFC technology is on the verge of becoming a widespread mobile phenomena, thanks in large part to telecommunications giant Nokia. This summer, the company is unleashing a sleuth of NFC-enable smart phones and mobile devices into the commercial market. The company has been experimenting with the technology, and others like it, for years and seem to have developed a viable approach to the sometimes tumultuous world of short-range wireless communication. With its approach to NFC, Nokia is poised to compete with other companies entering into the mobile market with NFC-enabled…

Nokia announced new augmented reality browser

07/18/2011 Jesse Collins

As augmented reality technology becomes more popular, more tech companies are investing into AR browsers – programs akin to web browsers but used for the real world. Nokia has unveiled plans for their rendition of this technology, called Nokia Live View. The browser is being developed by Nokia Beta Labs and will be available for Symbian^5 mobile devices. It will be an add-on to Nokia’s popular Ovi Maps application, which is very similar to Google Maps. The browser integrates with the Ovi Maps platform, allowing users to navigate their environment…

Nokia unveils Perks paperless coupon service

07/12/201107/12/2011 Jennifer Goula

Nokia has announced that it has been secretly working on a new paperless coupons service called Nokia Perks, which will offer mobile phone users discounts that will be redeemable with a near-field communications (NFC) chip. The company has already been developing this service in order to draw smart shoppers through a variety of different savings opportunities. The concept is comparable to Groupon by Google, in that it will permit customers to benefit from the offers directly through their mobile devices. Perks is completely paperless and allows consumers to search for…