Nokia unveils the NFC technology based Lumia 610

Nokia Lumia NFC Gadgets

With a magic swipe of your NFC phone! This week, Nokia unveiled its new Lumia 610 smart phone. The Lumia is the latest mobile device for the Microsoft Windows Phone platform. The Lumia will also be the first Windows Phone to include NFC technology. Nokia has developed the 610 with mobile commerce in mind, spurred largely by the number of other telecommunications companies introducing their own NFC-enabled smart phones to the market. Despite the tenacity of the competition, Nokia has been able to establish itself as one of the leaders…

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Nokia adopts augmented reality for new navigation app

Nokia Headquaters

Nokia has begun upgrading its location-based services to better incorporate augmented reality technology. The telecommunications company has plans to synchronize these services with its latest augmented reality application that will come pre-equipped on new Nokia smart phones. Nokia has taken a greater interest in new mobile technologies, such as NFC technology, in order to enhance their services to customers. With augmented reality becoming more popular in the mobile industry, the adoption of the technology seemed inevitable. The company is currently collecting geographic information from 196 countries around the world. Some…

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Autonomy, makers of the popular Aurasma AR platform, report growth since the applications launch

Aurasma AR App

Augmented reality is gaining traction all over the world. AR has captured the interest of businesses looking to embolden their presence in a world that is growing more integrated with technology. Autonomy, a technology company known for its innovative products, has been something of a pioneer in this field with their new AR platform Aurasma. Since its release back in May of this year, Aurasma has drawn the attention of several big-name companies, including Nokia. Aurasma has garnered acclaim for its advanced use of augmented reality. In using the platform,…

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Nokia opens new online store, hopes to get businesses involved in NFC

Nokia technology news

Nokia is charging ahead with its NFC initiative. The telecom company recently launched a new online store which will offer NFC-enabled marketing materials to businesses around the world. Dubbed the NFC Hub, Nokia is offering to place NFC tags on just about anything, ranging from signboards to business cards. Nokia has been keen to expand the use of NFC technology given the rapid growth of smart phones and the emerging mobile commerce industry. When it comes to NFC, focus is often aimed at the technology’s applications to mobile payments. Several…

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