Nokia mobile payments Archives

Nokia adopts augmented reality for new navigation app

12/11/201112/11/2011 Stephen Vagus

Nokia has begun upgrading its location-based services to better incorporate augmented reality technology. The telecommunications company has plans to synchronize these services with its latest augmented reality application that will come pre-equipped on new Nokia smart phones. Nokia has taken a greater interest in new mobile technologies, such as NFC technology, in order to enhance their services to customers. With augmented reality becoming more popular in the mobile industry, the adoption of the technology seemed inevitable. The company is currently collecting geographic information from 196 countries around the world. Some…

ABI Research shows that NFC-based mobile marketing is valued at $300 million

12/02/201112/02/2011 Stephanie Beck

ABI Research, a market research firm, has released a new report suggesting that mobile marketing tactics focused on in-store messaging and sales tags is currently worth $300 million. The report shows that the value of mobile marketing is on the rise as more NFC-enabled mobile devices enter the commercial market. With NFC chips finding their way into more marketing materials, such as posters and pamphlets, companies adopting mobile marketing strategies may be on the verge of a major breakthrough in terms of consumer engagement. Several companies, including Google and Nokia,…

Olympic Games may be the proving ground for NFC mobile commerce

11/25/201111/25/2011 Jesse Collins

The 2012 Olympic Games in London may become a fervent proving ground for mobile commerce. The UK is in full swing in preparing for the Summer Games and has targeted contactless payments as a viable way of crowd control and convenience. Several telecommunications and financial services companies are working together to promote NFC technology throughout Europe and are hoping that the technology takes root with foreign leaders as they visit the UK. Apple, Visa and Nokia will all be present for the Summer Games to promote NFC-driven mobile commerce. The…

NFC technology embraced by the mobile industry worldwide

11/02/201111/02/2011 Julie Campbell

This year, the worldwide adoption of near field communication (NFC) has taken off in the mobile industry, as Google Wallet has made its strong debut and top manufacturers of mobile devices, such as Samsung (Google), Nokia, LG, RIM, and ZTE, have been producing handsets enabled with the technology. In mainland China alone, there are more than 900 users of mobile devices, making it the region with the greatest potential for the future growth of NFC use. Companies that are aiming to connect with NFC suppliers or to research new innovations…

Nokia to launch NFC toolkit to help businesses connect with consumers

10/01/201110/01/2011 Stephen Vagus

Famed international communications company Nokia has been championing NFC technology for some time now. The company believes that the technology is the future of commerce, marketing and, perhaps, the Internet as a whole. NFC, or near field communication, allows mobile devices to interface with each other without having to connect to one another. Much of the hype surrounding NFC lies in its uses in commerce, but Nokia believes that the more simple applications of the technology will help the technology win over consumers. At this week’s Menetizing Mobile conference in…