The shareholders have now given the nod to selling the company’s mobile division. Nokia, the Finnish telecom company, announced this week that their shareholders have given the approval for selling the mobile phone division of the company to Microsoft for $7.35 billion. This will considerably change the nature of Nokia’s business, as it will be losing its device manufacturing side. The sale will mean that Nokia will be transforming itself into a telecom services and equipment company. They revealed their technology news that the approval was nearly unanimous, with 99.7…
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Mobile marketing pushed with a vengeance by Nokia
The company has embraced its new role as “challenger” and is seeking to be more aggressive to appeal to consumers. Nokia has had struggles appealing to smartphone customers in the past and, as a result, has decided to redesign its mobile marketing strategy in order to “be more bold” and boost its appeal to consumers worldwide. The company recognizes that it is now a challenger as opposed to a leader and has altered its efforts to suit that role. According to Tuula Rytila, the chief marketing officer at Nokia, the…
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