Mobile users can now pay for groceries with their devices

Mobile Payments

Customers who want to use their smartphones to make mobile payments for their food purchases will soon be making grocery store checkout lines a faster experience. The efficiency of mobile payments will help cashiers to checkout larger numbers of customers in a smaller amount of time. The only catch is that customers will need to have smartphones or other mobile devices that are enabled with near field communication (NFC) or other compatible technology. Fortunately, these devices are widely available and their use is becoming increasingly popular. Grocery stores are offering…

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Retailers use mobile devices to bring customers to stores and keep them there

Mobile Commerce Shopping

Retailers that operate out of physical shops are increasingly using mobile marketing techniques as a direct result of the fact that the people they see shopping in their locations often have smartphones or other mobile devices in their hands. As this makes much of their target market able to access the mobile web and retail apps, this opens up a tremendous opportunity to retailers who are keen to increase the frequency of trips that the customers make, as well as the amount that they purchase. Since customers that have smartphones…

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