Nike’s Catch the Flash campaign a big hit in Austria

Augmented Reality Video

Acclaimed footwear maker Nike has launched a new augmented reality campaign in Vienna, Austria. The campaign is a new take on the virtual scavenger hunts that have been growing in popularity recently. Using a mobile app provided by Nike, participants were tasked with finding 50 “flash runners,” each clad in highly reflective jackets. Each runner was assigned a number, which was stitched into their jacket that was only visible in the flash of a camera. The campaign, called Catch the Flash, is one of the most successful augmented reality campaigns…

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