Mobile technology could be a boon for niche markets

New Mobile Marketing Technology for Realtors

Long Tail Theory may be at practice today In 2004, Wired Magazine’s Editor-in-Chief, Chris Anderson, introduced a theory he called The Long Tail. The theory suggests that the focus of culture and the economy are shifting away from mainstream products and markets and more toward niche markets. What may be driving this shift is the growing prevalence of mobile technology in the lives of consumers. This technology has enabled consumers to interact with the world in a new way and has given them the ability to find the products they…

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Skilled mobile marketers demand is far greater than the current supply

Mobile Marketing Jobs

As the number of companies working to leverage high device adoption among their customers continues to rise, the demand for mobile marketing experts grows along with it; far beyond the number of professionals who currently have the training and awareness in this marketplace. The industry is growing so quickly that the number of trained professionals is far too small to meet consumer demand. Managing director Melissa Norman, from the Kelly Services recruitment agency in Malaysia and Singapore, stated that the innovative new marketing platform of the mobile marketplace is rapidly…

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