QR Code Press

Wearable technology is changing the NFL’s game

02/02/201501/31/2015 Julie Campbell

Super bowl social media advertising marketing wearable technology

The Super Bowl has already seen a number of forms of wearables that improve the experience for fans and athletes. The NFL isn’t alone in its use of wearable technology for a number of different purposes, but Super Bowl Sunday has certainly shown that these devices are having an increasingly meaningful impact on the experience of the athletes, their teams, and even the fans. Various types of mobile technology are having a growing influence on the sport as it never has before. This most recent Super Bowl has represented a…

QR codes and mobile marketing enhance McDonald’s NFL alliance promotions

09/11/201409/09/2014 Julie Campbell

The fast food chain has used a number of mobile and social marketing efforts, including quick response codes. In preparation for the kick-off of the 2014 NFL season, last week, McDonald’s took a multichannel approach to advertising itself as the official restaurant sponsor of the league, having launched an online and mobile marketing campaign that offered everything from football fan rewards to scanning QR codes. The campaign is meant to provide the most loyal fans with fun rewards based on their tailgating expertise. McDonald’s has long been a partner of…

Wearable technology used by Minnesota Vikings in camp

07/31/201407/28/2014 Julie Campbell

The team is using Google Glass to help to provide itself with a competitive edge heading into the next season. The Minnesota Vikings are now looking to the world of wearable technology to help them to be able to gain a bit of an edge as they take their first steps toward the 2014 NFL season, and they have decided to use Google Glass as their tech of choice. The team will be using Google Glass for their practices while they are at camp, this summer. This will mean that…