New research from MasterCard has predicted that over the upcoming 12 months there will be a significant shift. MasterCard has now released the results of a new research study in which it determined that NFC mobile payments will be used by one quarter of all Brits throughout the next twelve months. This will represent a considerable increase in the trend toward the use of mobile wallets in the U.K. At the moment, MasterCard’s figures show that the current rate of use of NFC mobile payments within this market is at…
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Report highlights trends in NFC technology market
NFC technology continues to show signs of growth IDTechEx, a market research firm, has released a new report concerning the market for NFC technology. The report, titled “Near Field Communication (NFC) 2014-2024,” aims to provide some insight on the trends emerging in the technology space and how these may affect NFC and its uses in the future. The technology is mainly used in the mobile sector to facilitate mobile commerce, but it has other uses in marketing and data sharing that could help it stay relevant well into the future.…
Read MoreNFC technology and QR codes increasingly used in combination
Near field communications tags are being used more often along with quick response barcodes. Advertisers, particularly in the area of tourism, are using NFC technology and QR codes in combination with one another in order to make more information available to tourists with smartphones. The use of these two technologies is being seen more often in a number of places around the world. This is particularly true among the tourist information opportunities that are available in outdoor advertising. Both QR codes and NFC technology tags and stickers are being applied…
Read MoreNFC technology enabled devices will reach 500 million next year
Half a billion devices will be equipped with these chips by the year 2014. The number of NFC technology enabled devices that will allow smartphones and tablets to transmit data such as credit card and other payments information will break the 500 million mark by the end of 2014, says a recent report. The latest study from ABI Research has shown that the number of these devices is growing fast. The ABI Research report has indicated that even by the end of this year, there will have been 285 million…
Read MoreNFC technology enabled print ad run for first time in Canada
A Canadian advertisement enabled with near field communication has been printed by the country’s providers. The very first ad featuring NFC technology has now been run in Canada in an effort to help boost the use of mobile payments within the country through the expansion of the awareness of the way that it can be used and the devices that are compatible with this format. The ads were run by a number of providers in the country in combination with Crosscliq. Crosscliq was hired by Rogers Communications, a wireless provider,…
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