NFC technology market set for strong growth

NFC technology mobile payments

Report predicts bright future for NFC technology Markets and Markets, a leading market research firm, has released a new report concerning the global NFC technology market. NFC technology has been growing in popularity as mobile commerce becomes more common. The technology is currently the backbone of most mobile commerce initiatives, but is often used in marketing as well. The demand for this technology has been on the rise despite concerns regarding the security of NFC and its capabilities. Global market to hit $1.15 billion by 2016 According to the report,…

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NFC technology awareness is on the rise, but not its appreciation

NFC technology

The latest data from eDigitalResearch have revealed that consumer awareness has doubled in a year. eDigitalResearch has just released its latest Mobile Payment Index, which has revealed that as a growing number of brands, businesses, and device manufacturers are investing into NFC technology, consumer awareness is now rapidly on the rise. In fact, in the last 12 months, consumer awareness of near field communication tech has more than doubled. The report from eDigitalResearch has indicated that 53 percent of the survey participants had used their smartphone or tablet for making…

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