Tag: NFC technology news

NFC technology based wallet from Rogers broadens system reach

John Montgallo
Rogers NFC technology mobile payments

The Canadian telecom giant has used their new suretap™ program to expand its mobile payments. One of the wireless and media giants in Canada that has been the most involved in mobile payments, Rogers Communications, has just announced the launch of their suretap™ wallet, which is to be based on NFC technology, like many of their other smartphone transaction services. Rogers first entered into the Canadian mobile payments space a year ago using this tech. Now, the company is implementing the second step of its overall strategy, which uses NFC…

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Report highlights trends in NFC technology market

Stephen Vagus
NFC technology mobile commerce

NFC technology continues to show signs of growth IDTechEx, a market research firm, has released a new report concerning the market for NFC technology. The report, titled “Near Field Communication (NFC) 2014-2024,” aims to provide some insight on the trends emerging in the technology space and how these may affect NFC and its uses in the future. The technology is mainly used in the mobile sector to facilitate mobile commerce, but it has other uses in marketing and data sharing that could help it stay relevant well into the future.…

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NFC technology used by Nokia and LOCATEL

Julie Campbell
Nokia NFC mobile technology

The partnership is bringing the tech to the hotel industry for greater ease of service for customers. Nokia and LOCATEL announced at the Dubai Hotel Show that they will be using NFC technology tags as a new way for guests to be able to both purchase and access hotel services throughout their stays. These tags are meant to appeal to the growing number of hotel guests who travel with enabled smartphones. NFC technology isn’t actually all that new, as it has been in existence for several years, but it is…

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NFC technology Happy Table launched at McDonald’s

Julie Campbell
McDonalds NFC Technology mobile payments

The feature uses enabled stickers to produce a digital experience through customer smartphones. Although many McDonald’s locations around the world feature a Playplace where kids can run around and play before or after they eat, but now there is a higher tech option being launched with kids living in Asia in mind and that uses NFC technology. Enabled stickers have been introduced to create a whole new in-house experience for the restaurant’s smallest customers. The NFC technology using stickers are meant to help boost the experience for kids in some…

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NFC technology users get free Guinness beer

Julie Campbell
Guinness NFC technology mobile marketing

Pubs in the U.K. have been taking part in the world’s leading stout’s mobile marketing campaign. The top stout in the country, Guinness, has launched a new mobile marketing campaign that is based on NFC technology that is allowing the pumps in pubs to provide customers with an interactive experience. The taps from thousands of different pubs have already had this technology implemented. In fact, according to the latest data on this NFC technology marketing campaign, it has already been installed in 11,500 pub taps across the United Kingdom, as…

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