Apple Pay may have a major impact on the NFC technology market

Apple Pay Logo nfc technology mobile wallet

New mobile payments service is causing the NFC market to surge Apple Pay has been launched and it has already manage to cause a stir in the mobile payments space. The launch of the new service has been supported by a wide range of retailers, all of whom have shown strong interest in the mobile space. While Apple has succeeded in drawing more attention to mobile shopping and payments, the company’s new service may have an unintended effect on the NFC market. NFC is gaining more attention, thanks to Apple…

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NFC technology market will continue to see growth through 2022

NFC Technology

Mobile commerce is helping keep NFC alive NFC technology has been receiving mixed attention in recent months. The technology had once been heralded as innovative and has served as the backbone of mobile commerce for some time. It has also been targeted by criticism, especially when it comes to security. Due to security concerns and the growing availability of more effective alternatives, NFC technology has begun to lose popularity. Now, mobile commerce may be the only thing driving the NFC market, but the market is far from dead. Global NFC…

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NFC market shows some promise

Mobile Payments NFC Technology

New report highlights the growth of the global NFC technology market Markets and Markets has released a new report concerning the global NFC market. NFC technology has served as the foundation for mobile commerce for several years, but the technology can be used for much more than facilitating mobile shopping and payments. NFC is also quite capable when it comes to data sharing, allowing consumers to send digital information in a relatively easy and efficient fashion. The report shows that NFC is beginning to gain momentum around the world, even…

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Appmosphere launches new app based on NFC technology

NFC techology app

NFC technology is the cornerstone of new application Appmosphere, a developer of mobile applications, has announced the launch of its REACH NFC application. The app will primarily be used at restaurants in Minneapolis, specifically Northeast Social stores that are quite popular throughout the city. Appmosphere and Northeast Social have worked together in the past. This new venture could change the way people interact with Northeast Social, however, as it leverages NFC technology to provide consumers with a new experience. App provides information about Northeast Social Using the application, those visiting…

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NFC technology could help bring in a new generation of mobile communication

NFC Technology Business Cards

NFC technology may help change communication Technology has become a highly integrated part of society around the world, and this integration has been accelerated by the advent of mobile devices. In the past, technology was either restricted to a desk in the form of a stationary computer or in a person’s hands in the form of a smartphone or tablet. Wearable technology, however, is becoming more prominent, especially as NFC technology and augmented reality continue to attract attention. NFC-enabled tattoos coming from Motorola Motorola has applied for a new patent…

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NFC technology based wallet from Rogers broadens system reach

Rogers NFC technology mobile payments

The Canadian telecom giant has used their new suretap™ program to expand its mobile payments. One of the wireless and media giants in Canada that has been the most involved in mobile payments, Rogers Communications, has just announced the launch of their suretap™ wallet, which is to be based on NFC technology, like many of their other smartphone transaction services. Rogers first entered into the Canadian mobile payments space a year ago using this tech. Now, the company is implementing the second step of its overall strategy, which uses NFC…

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Report highlights trends in NFC technology market

NFC technology mobile commerce

NFC technology continues to show signs of growth IDTechEx, a market research firm, has released a new report concerning the market for NFC technology. The report, titled “Near Field Communication (NFC) 2014-2024,” aims to provide some insight on the trends emerging in the technology space and how these may affect NFC and its uses in the future. The technology is mainly used in the mobile sector to facilitate mobile commerce, but it has other uses in marketing and data sharing that could help it stay relevant well into the future.…

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NFC technology used by Nokia and LOCATEL

Nokia NFC mobile technology

The partnership is bringing the tech to the hotel industry for greater ease of service for customers. Nokia and LOCATEL announced at the Dubai Hotel Show that they will be using NFC technology tags as a new way for guests to be able to both purchase and access hotel services throughout their stays. These tags are meant to appeal to the growing number of hotel guests who travel with enabled smartphones. NFC technology isn’t actually all that new, as it has been in existence for several years, but it is…

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NFC technology Happy Table launched at McDonald’s

McDonalds NFC Technology mobile payments

The feature uses enabled stickers to produce a digital experience through customer smartphones. Although many McDonald’s locations around the world feature a Playplace where kids can run around and play before or after they eat, but now there is a higher tech option being launched with kids living in Asia in mind and that uses NFC technology. Enabled stickers have been introduced to create a whole new in-house experience for the restaurant’s smallest customers. The NFC technology using stickers are meant to help boost the experience for kids in some…

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NFC technology users get free Guinness beer

Guinness NFC technology mobile marketing

Pubs in the U.K. have been taking part in the world’s leading stout’s mobile marketing campaign. The top stout in the country, Guinness, has launched a new mobile marketing campaign that is based on NFC technology that is allowing the pumps in pubs to provide customers with an interactive experience. The taps from thousands of different pubs have already had this technology implemented. In fact, according to the latest data on this NFC technology marketing campaign, it has already been installed in 11,500 pub taps across the United Kingdom, as…

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NFC technology market set for strong growth

NFC technology mobile payments

Report predicts bright future for NFC technology Markets and Markets, a leading market research firm, has released a new report concerning the global NFC technology market. NFC technology has been growing in popularity as mobile commerce becomes more common. The technology is currently the backbone of most mobile commerce initiatives, but is often used in marketing as well. The demand for this technology has been on the rise despite concerns regarding the security of NFC and its capabilities. Global market to hit $1.15 billion by 2016 According to the report,…

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