NFC technology marketing campaign gives Barbadillo a shot in the arm

wine nfc technology marketing

The Spanish winemaker is using near field communication tech in its latest consumer-focused effort. Spanish winemaker Barbadillo is working with Thin Film Electronics ASA to use NFC technology marketing to engage consumers via smart products such as smartphones. The goal of the campaign is to provide a more interactive and informative experience for consumers. The NFC technology marketing campaign employs the near field communication tech in the form of SpeedTap tags added to 126,000 “smart” bottles from Castillo de San Diego. The products were added to shelves nationwide and will…

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WhatsApp QR codes, NFC and links added in new update

whatsapp qr codes

The long awaited quick response codes and other methods of group invite have now launched. The most recent update of the beta version of the popular mobile messaging app has included new WhatsApp QR codes, links and NFC contactless features. A quick forward media sharing button was also added to the newest version. The link sharing option not only lets users send a link invite out, but also revoke it. The ability to revoke the link that was sent is important as it helps people to withdraw the invitation if…

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NFC tags and QR codes make it onto Jones packaging

NFC tags technology

A new packaging solutions partnership with Tuku has added quick response codes and near field communication tags. Jones Packaging has partnered up with Tuku, a mobile marketing specialist, in order to add NFC tags and QR codes to its packages in order to make them mobile friendly and able to share information, messages, offers and promotions with customers. This type of strategy is becoming increasingly commonplace as print packaging and mobile marketing combine. This addition of QR codes and NFC tags will make it easier for both pharmaceutical and consumer…

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WhatsApp QR codes and NFC tags may soon be the key to group invites

qr code stamp card

The hugely popular messaging app is working with quick response codes and near field communication technology. WhatsApp QR codes have now become the very latest announcement from the tremendously used mobile messaging app, following a seemingly endless line of additional features and news that have been added to this application. This is among the most recent changes being made in order to differentiate WhatsApp even further from Line and WeChat. At the moment, the announcement being shared by the media is only in the form of rumors but sources connected…

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UK iBeacon Startup Linktagger joins Uber Paypal and HP at Europe’s biggest Hackathon

UK Based Internet of Things startup Linktagger have been chosen as API providers to the largest Hackathon in Europe along side companies such as Uber, Paypal, HP and Alcatel. Linktagger will provide teams of hackers across Europe with access to its Physical Web platform. Connecting physical objects to the Internet using unique URL’s, hackers can deploy iBeacon and NFC tags as physical gateways to online content, services and create real world automation. Linktagger founder Liam Winder said “Its fantastic to be chosen to represent UK tech startups in the Hack4Europe…

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