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NFC technology undergoes changes with Samsung TecTiles 2 unveiling

NFC technology undergoes changes with Samsung TecTiles 2 unveiling

This new design is meant to replace the original tag that had previously been used. Samsung has just announced the unveiling of a newly updated version of its NFC technology which is fully compatible with its Galaxy 4S device. This will be a full replacement for the original TecTile tag that had previously been compatible with its smartphones. The original TecTile tag was designed to add NFC technology options to capable smartphones in order to boost functionality through … Read entire article »

Filed under: Near Field Communications, Technology News

NFC technology used on Tokyo smart ad sticker campaign

NFC technology used on Tokyo smart ad sticker campaign

The new “Out of Home” advertisements for Pepsi products are displayed on city subways. Tokyo commuters taking the subway will now have a new way to keep themselves occupied while learning about Pepsi products, through a new campaign using NFC technology on stickers. Consumers with compatible smartphones have been using the “Pepsi Special” stickers since Nov. 16. The campaign is considered to be an experiment by Tokyu Agency, Inc., which has launched the campaign on behalf of Pepsi … Read entire article »

Filed under: Mobile Marketing, Near Field Communications

QR codes and NFC technology used on tags to determine value of a smartphone

QR codes and NFC technology used on tags to determine value of a smartphone

A giveaway event by Movaluate has been designed to increase awareness of the value of these devices. Movaluate has held a tag giveaway event that used QR codes in addition to NFC technology to help boost awareness regarding the value of smartphone devices that consumers are using every day. The service is a part of the overall reusing and recycling program offered by the company. By scanning the QR codes or using the contactless NFC technology on the … Read entire article »

Filed under: Featured News, QR Codes

Identive unveils engaging color magnet and NFC tag stickers

Identive unveils engaging color magnet and NFC tag stickers

NFC tags bring a whole new meaning to window shopping. RFID industry security and identification product and service provider, Identive Group, Inc., has unveiled its latest product line for NFC tags, which includes magnets and NFC window stickers that allow for more engaging, entertaining, and high-impact consumer experiences. The new Identive NFC window stickers are created to allow for check-ins with social media and coupon apps, as well as information pick-ups. These stickers are high resolution, doubled … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Commerce Security, Mobile Payments, Near Field Communications, QR Codes

NFC and QR codes to help mobile marketing grow to new heights

NFC and QR codes to help mobile marketing grow to new heights

  Interactive mobile marketing is becoming more important as consumers grow more mobile. Smart phones and other such devices have enabled people to enjoy a constant connection to the Internet no matter where they may be in the world. Because consumers are becoming less sedentary, static marketing may no longer be the best options for companies launching new marketing campaigns. Attention is being drawn to technologies like NFC and QR codes, but some companies believe that these … Read entire article »

Filed under: Commercial, Featured News, International, Mobile Commerce, Near Field Communications, QR Codes, Trends

ISIS platforms gains momentum over competitors due to slow and steady approach

ISIS platforms gains momentum over competitors due to slow and steady approach

Mobile commerce giant takes small steps. ISIS, the mobile commerce joint venture between Verizon, AT&T, and T-Mobile, is making slow, but steady progress toward a new pilot test this summer. The platform may be lagging behind the Google Wallet, which was formally launched late last year, but has already become one of the more popular platforms in the industry, despite the fact that ISIS has yet to see commercial release. The slow progression of ISIS seems … Read entire article »

Filed under: Commercial, Featured News, Mobile Commerce, Mobile Payments, Near Field Communications, Trends