Tag: nfc sticker

NFC technology used on Tokyo smart ad sticker campaign

Julie Campbell
Pepsi social media marketing mobile technology

The new “Out of Home” advertisements for Pepsi products are displayed on city subways. Tokyo commuters taking the subway will now have a new way to keep themselves occupied while learning about Pepsi products, through a new campaign using NFC technology on stickers. Consumers with compatible smartphones have been using the “Pepsi Special” stickers since Nov. 16. The campaign is considered to be an experiment by Tokyu Agency, Inc., which has launched the campaign on behalf of Pepsi and Suntory Beverage and Food, Ltd. The NFC technology has been integrated…

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NFC and QR codes to help mobile marketing grow to new heights

Jesse Collins
Mobile Marketing

  Interactive mobile marketing is becoming more important as consumers grow more mobile. Smart phones and other such devices have enabled people to enjoy a constant connection to the Internet no matter where they may be in the world. Because consumers are becoming less sedentary, static marketing may no longer be the best options for companies launching new marketing campaigns. Attention is being drawn to technologies like NFC and QR codes, but some companies believe that these are nothing more than a novelty. A new report from Smith’s Point Analytics,…

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The NFC Forum expands accessibility of the N-Mark symbol

Stephen Vagus
Mobile-Commerce

NFC Forum News The NFC Forum, a non-profit association that works for the progress of NFC technology, has announced that its N-Mark symbol is growing in popularity. The N-Mark was introduced in late 2010 and serves as a special marker for certified NFC-enabled mobile devices. The NFC Forum has worked to standardize the symbol in an effort to provide some stability to the emerging industries of mobile commerce and NFC technology in general. Due to the rising demand for NFC-enabled devices and technology, the organization has decided to expand the…

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WiST unveils new sensor technology that could bring more security to mobile commerce and other industries

Stephen Vagus
NFC techology app

As mobile commerce continues to grow in popularity, more technology companies are working to create new security measures for the industry. WiST, a wireless technology firm, has unveiled its latest sensory tracking devices that use NFC technology. The company claims that these new devices could improve the security of a variety of different ventures, including health care services, asset management, and banking. The company says that it could also help stop rhino poaching. WiST sensors are, essentially, NFC tags. As with NFC tags, the WiST sensors can take a variety…

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Sony’s new Xperia sola smart phone will feature NFC technology

Sam Lambert
Xperia sola smart phone

Sony has revealed their next smart phone called the Xperia sola. The acclaimed technology company has been keeping an eye on the emerging trends in the world of mobility, namely the rising demand for NFC-enabled devices. Other companies have already begun work on such devices – Nokia being among the first to launch NFC-enabled smart phones in the commercial market. In an effort to meet demand and establish its hold on its share of the NFC market, Sony’s Xperia sola will feature NFC technology. Sony developed the smart phone with…

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