NFC powered mobile payments Archives

Gartner study shows that new technologies may fail under the weight of consumer hype

08/13/201108/13/2011 Stephen Vagus

Consumers may be dragging down emerging technologies with lofty expectations, according to a new Gartner study. Gartner’s 2011 Hype Cycle Special Report is an annual study that investigates the maturity, business benefit and future direction of near-future technologies. The report also gauges the level of consumer response to these technologies and offers a forecast of their future and longevity based upon its findings. Of note, Gartner’s says that several of the most promising technologies coming into the market may not fare well due to the level of hype surrounding them.…

Retrevo survey shows that NFC-powered mobile wallets are not as anticipated as once thought

06/21/201106/21/2011 Stephen Vagus

The future of commerce is often being laid on the shoulders of NFC technology. NFC is most often associated with contactless payments – essentially, transactions via mobile device. Google, Apple and a number of financial institutions are investing heavily into this technology, claiming it to be the catalyst for a new era of mobile commerce. While that may be true, a new study from The Retrevo Pulse, a research firm that tracks trends and consumer demand in real-time, suggests that consumers are not ready to adopt mobile payments. Retrevo polled…