ROAM Data, a developer of mobile commerce platforms, has announced that it has created the world’s first universal card reader that combines NFC technology with magnetic strip recognition. The reader, called NFC Swipe, is compatible with any mobile device and is designed with mobile commerce in mind. The NFC Swipe will allow consumers to make purchases using a credit card or anything that is NFC-enabled. In fact, the platform can turn nearly any electronic device, including a PC, into a mobile payment system. ROAM Data believes that the NFC Swipe…
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Berg Insight study shows that NFC-enabled smart phones sales will jump to 100 million this year
A new study from Berg Insight, a market research and analysis firm based in Sweden, paints a bright future for NFC-enabled smart phones. The study suggests that sales of NFC-enabled smart phones will jump to 100 million this year, up from 30 million in 2011. The rapid adoption of these mobile devices is likely due to the growing popularity of mobile commerce. NFC smart phones can be used as mobile payment devices, enabling users to make purchases without having to use physical currency or credit card. The technology is not…
Read MorePinkberry announces implementation of Google Wallet
Pinkberry has announced that it has expanded its current mobile strategy to include the implementation of the Google Wallet, to allow consumers to pay for their purchases, receive discounts, and redeem coupons, through the use of their mobile devices. The yogurt retailer, Pinkberry, started in 2005 in California, and that has since spread across the country and around the world with more than 175 locations. Through a partnership with Micros Systems Inc., Pinkberry has been able to implement the mobile wallet, which is now live in 69 different American locations.…
Read MoreMicrosoft registers new NFC Tap and Do trademark for Windows 8
Technology giant Microsoft seems to have plans to enter the arena of NFC. The company has applied to register a new patent for its upcoming Microsoft Tap and Do initiative. According to the application, the trademark will be used to cover all of the company’s products that make use of NFC technology. This includes hardware, such as computers and mobile devices, as well as computer software. While this has implications for Microsoft’s long-term goals with technology, one of the mark’s immediate uses may be with the Windows Phone 8. The…
Read MoreEuropean Commission to determine whether mobile commerce project from the UK can proceed
Regulators with the European Commission, the legislative arm of the European Union, are determining whether to grant approval for a mobile commerce project from the United Kingdom. The project has been dubbed “Project Oscar” and is a joint venture amongst three of the UK’s largest telecommunications companies: Everything Everywhere, O2, and Vodafone U.K. The project seeks to promote mobile commerce through the spreading of NFC technology and mobile devices. The companies also want to build a system that would store the financial information of consumers so that this information is…
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