MasterCard launches new mobile commerce initiative in Kenya

Kenya mobile commerce

New mobile commerce initiative leverages power of NFC-enabled cards MasterCard has announced that a new NFC-based payment service and loyalty program is now available to alumni of Kenya’s Kenyatta University. The program is meant to address consumer demand concerning new and more convenient payment services. MasterCard has a strong interest in mobile payments and its new service is meant to take advantage of the work MasterCard has done to promote mobile commerce in Kenya over the past few years. Kenya is one of the most active mobile commerce markets in…

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