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NFC technology benefits unclear to many mobile consumers

01/23/201304/13/2014 Jorge Gonzalez

CEO of mHITs has found that Australian customers aren’t sure about the advantages of near field communication. NFC technology has been making a lot of headlines over the last few months, particularly in the area of mobile payments, as many smartphone companies, transaction businesses, and retailers believe that it provides a clear advantage over the more traditional forms of paying for goods and services. According to mHITs, this benefit is not being seen by the consumer. The CEO of mHITs, the Australian SMS based mobile payments service, Harold Dimpel, explained…

NFC mobile payments accepted on London busses

12/17/201212/17/2012 Jennifer Goula

The public transportation began using these transactions as of last Thursday. The use of NFC mobile technology for making smartphone payments just received a notable boost as London announced that the city’s 8,500 busses would now be accepting the method for the purchase of tickets. The use of this equipment by Transport for London is a mirror of the service already available on Stagecoach. That company began installing the readers for NFC mobile transactions back in 2009. Transport for London is also using the Oyster smartcard program, which uses another…

Near Field Communication (NFC) Technology Baffles Consumers

06/14/2011 Jesse Collins

According to a new YouGov survey, consumers are still in the dark about the new NFC mobile technology that features “wave and play” usability. This research study showed that among consumers, 91 percent had not even heard of near field communications (NFC), let alone knew what it did. This technology is designed to allow customers to make purchases at a point-of-sale, such as a cashier’s counter, by way of a mobile device such as a cellular phone. That said, the study also showed, that 70 percent of consumers have also…