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NFC Forum members to show off new products at the NRF Annual Convention and Expo this month

01/13/201201/13/2012 Jorge Gonzalez

Members of the NFC Forum, a conglomerate of companies working to establish standards on usage of NFC technology, will be in attendance at the National Retail Federation’s (NRF) Annual Convention and Expo event this month in New York City. The long-standing event will attract businesses from all over the world and expose them to new trends emerging in the worlds of marketing, commerce and general business. The NFC Forum plans to unveil new, innovative retail solutions based on NFC technology, hoping to raise awareness of how powerful the technology can…

Intel to release new NFC-enabled “ultrabook” laptops by the end of the year

01/10/201201/10/2012 Stephen Vagus

Technology giant Intel has announced a new line of portable computers called “ultrabooks.” The company has begun feeling pressure from competitor Apple in the laptop market, which has grown in the past few years as more consumers begin to show signs of favoring mobility over anything else. Intel’s ultrabooks are designed to be high-performance machines that are durable and house some of the best features Intel has to offer. Many of these features are quite impressive, but Intel’s most innovative addition to the ultrabooks is an NFC chip that will…

Intel to make computer chips that incorporate NFC technology

12/17/2011 Stephen Vagus

The Intel Corporation has announced that it will be developing a new line of computer chips that make use of NFC technology. The acclaimed chip maker has partnered with INSIDE Secure, a French technology company that has been working on promoting NFC chips for some time. Intel believes that NFC, along with augmented reality, will be a major component to future computer systems and will change the way computers share data with one another. Intel has yet to release any specific details regarding its plans for NFC chips, but the…

ABI Research shows that NFC-based mobile marketing is valued at $300 million

12/02/201112/02/2011 Stephanie Beck

ABI Research, a market research firm, has released a new report suggesting that mobile marketing tactics focused on in-store messaging and sales tags is currently worth $300 million. The report shows that the value of mobile marketing is on the rise as more NFC-enabled mobile devices enter the commercial market. With NFC chips finding their way into more marketing materials, such as posters and pamphlets, companies adopting mobile marketing strategies may be on the verge of a major breakthrough in terms of consumer engagement. Several companies, including Google and Nokia,…

Mobile sharing technology broadens through the use of updated NFC

10/08/201110/08/2011 L. Green

Near field communication (NFC) technology has received a significant update this week, as device to device communication has now opened up a whole new world of possibilities. Previously, the NFC that was existing would allow for communications between a passive device and an active device, which meant that it could be used for transactions at a point of sale, such as for purchases made at a checkout desk in a store. For example, when credit card data has been stored in a smartphone or tablet device using the right app,…