Tag: nfc marketing

NFC begins to dominate mobile marketing industry in Japan

Jorge Gonzalez
Tokyo Japan mobile payments

NFC may be capable of dethroning QR codes in the land of their birth For years, the mobile marketing industry in Japan has been dominated by QR codes. The codes originated in the country and were first recognized for their marketing potential by Japanese advertisers. Japan’s mobile marketing industry has since proven a exemplar in terms of product innovation and interaction between consumers and businesses. Now, NFC technology is beginning to gain traction in the country and could soon replace the powerful QR codes. More retailers and advertisers are beginning…

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U.S. companies turn to Tagstand for NFC deployment

Jesse Collins
Mobile-marketing-us

NFC marketing may need a kick start in the U.S. NFC is a big part of mobile marketing today. The technology has become a favorite of advertisers looking to reach out to consumers who are tethered to mobile technology. As a marketing tool, NFC has become quite popular in the European and Asian markets. This popularity is driven by a rampant interest in mobile technology and interactivity in these parts of the world. In the U.S., however, NFC marketing is somewhat staler. This is leading some businesses to turn to…

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Understanding mobile loyalty platforms that are transactional

Jennifer Goula
Mobile marketing loyalty

There are many different types of transactional mobile loyalty platforms and, like the old punch card and plastic cards with the magnetic stripe, each of these new programs designed for mobile devices has their own benefits and drawbacks. Consider the following types of mobile loyalty platforms that are of a transactional nature: • Optical character recognition (OCR) mobile loyalty platforms To take advantage of these platforms, consumers must download a dedicated app into their smartphones and snap the image of each of their receipts. The concept behind this method is…

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WIRED and Quad/Graphics create North America’s first NFC advertisement for magazines

Stephen Vagus
QR codes in Mobile commerce Magazine Ads

NFC advertisement for magazines is just the start! Acclaimed technology magazine WIRED will feature America’s first NFC advertisement this month in its April issue. The advertisement was fashioned by Quad/Graphics Inc., a commercial and industrial printing company based in Wisconsin. It will be the first advertisement of its kind in the North American magazine industry, but will not likely be the last. NFC technology has been gaining momentum in the marketing industry because of its ability to engage a new generation of consumer. These consumers are seemingly inseparable from their…

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NFC and QR codes to help mobile marketing grow to new heights

Jesse Collins
Mobile Marketing

  Interactive mobile marketing is becoming more important as consumers grow more mobile. Smart phones and other such devices have enabled people to enjoy a constant connection to the Internet no matter where they may be in the world. Because consumers are becoming less sedentary, static marketing may no longer be the best options for companies launching new marketing campaigns. Attention is being drawn to technologies like NFC and QR codes, but some companies believe that these are nothing more than a novelty. A new report from Smith’s Point Analytics,…

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