Connecthings, a company specializing in NFC-based services and analysis, believes that NFC tags will, one day, be the end of QR codes. Many companies interested in mobile marketing have made similar claims in the past, but such predictions have yet to come true. According to Connecthings, however, more consumers are using NFC tags than QR codes. The France-based firm has distributed more than 24,000 NFC tags throughout Europe and has found that they are quite popular with consumers with smart phones. The firm claims that consumers with NFC-enabled smart phones…
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NFC-enabled screens from Clear Channel to hit the streets of London this month
NFC technology may be getting a lot of attention from financial and credit institutions but it has not lost any of its allure to advertisers. Clear Channel Outdoor, and advertising firm specializing in outdoor marketing campaigns, has announced that it will be launching a new wave of interactive billboards throughout London, UK. The billboards will be able to interact with NFC-enabled smart phones and are expected to hit streets in the coming weeks. The firm has conducted similar advertisements in London in the past and will be drawing upon that…
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