Telecommunications and technology companies, along with financial institutions, have been locked in a battle to establish dominance in the budding mobile commerce industry. The industry relies heavily on NFC technology, which allows consumers to make purchase from their mobile devices. Consumers have responded well, thus far, to the prospect of their mobile devices becoming a payment platform, but there is a problem keeping mobile commerce from mass adoption. The problem is that NFC technology is available only to a precious few smart phones – those equipped with microchips that allow…
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Nokia launches new promotional campaign in the UAE to raise awareness of NFC technology
Nokia has announced the launch of a new campaign that seeks to promote NFC technology in the United Arab Emirates. Mobile commerce has been growing in popularity in the region of late as more smart phones find their ways into the hands of consumers. Nokia has been working to establish itself as one of the major players in the emerging industry, especially overseas, and hopes to get consumers in the UAE more familiar with the way NFC technology works. For the campaign, owners of Nokia’s N9 smart phone will be…
Read MoreHow Apple may give NFC the boost it needs in 2012
Although there is a tremendous amount of talk about smartphones that are enabled with near field communication (NFC), the actual market for the technology remains quite small. However, this is expected to change in 2012, if iPhone and Windows Phone 7 devices by Apple and Microsoft are released equipped with NFC technology. Some experts, such as those at Digitimes – which is predicting that those two manufacturers will be joining with Android, Blackberry, Symbian, and Bada in the NFC environment – have announced that after discussing the topic with smartphone…
Read MoreNFC-enabled screens from Clear Channel to hit the streets of London this month
NFC technology may be getting a lot of attention from financial and credit institutions but it has not lost any of its allure to advertisers. Clear Channel Outdoor, and advertising firm specializing in outdoor marketing campaigns, has announced that it will be launching a new wave of interactive billboards throughout London, UK. The billboards will be able to interact with NFC-enabled smart phones and are expected to hit streets in the coming weeks. The firm has conducted similar advertisements in London in the past and will be drawing upon that…
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