Tag: nfc enabled phone

How Apple may give NFC the boost it needs in 2012

John Montgallo
NFC Technology Mobile Payments Infrastructure

Although there is a tremendous amount of talk about smartphones that are enabled with near field communication (NFC), the actual market for the technology remains quite small. However, this is expected to change in 2012, if iPhone and Windows Phone 7 devices by Apple and Microsoft are released equipped with NFC technology. Some experts, such as those at Digitimes – which is predicting that those two manufacturers will be joining with Android, Blackberry, Symbian, and Bada in the NFC environment – have announced that after discussing the topic with smartphone…

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Android app uses NFC to boost participation in cultural exhibits

L. Green
NFC Android app

Visitors that went to the STRP Festival – one of the top art and technology events in Europe – had the ability to use near field communication (NFC) enabled smartphones for enhanced interaction with the cultural exhibits. Through the use of an app, Android-based smartphones gave visitors the chance to use an exhibited artwork to obtain detailed information simply by tapping it over one of the NFC tags. This triggers a digital voice message. The mobile app also let its users decide how much they “love” a particular piece of…

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NFC-enabled screens from Clear Channel to hit the streets of London this month

Stephen Vagus
Augmented Reality Advertising

NFC technology may be getting a lot of attention from financial and credit institutions but it has not lost any of its allure to advertisers. Clear Channel Outdoor, and advertising firm specializing in outdoor marketing campaigns, has announced that it will be launching a new wave of interactive billboards throughout London, UK. The billboards will be able to interact with NFC-enabled smart phones and are expected to hit streets in the coming weeks. The firm has conducted similar advertisements in London in the past and will be drawing upon that…

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Mobile wallet on handsets will not be replaced by NFC on SIM

L. Green
Typical SIM Card

According to SK Telecom in South Korea, subscriber identity module (SIM) card-enabled near field communication (NFC) will provide a complement technology, but not a substitute for handsets that have been NFC-enabled. NFC implemented within a SIM card makes it much simpler and faster for consumers to obtain the technology, as they do not have to replace their handsets in favor of ones that have been NFC-enabled. Equally, though, SK Telecom says that they will work together with the purchase of NFC-enabled handset to build on the adoption of mobile wallets.…

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Why Google Wallet may find Subway is a key to its success

Sam Lambert
Mobile Payments

Retailers and restaurant chains such as Subway that are selling goods for low prices in locations across the country may be just the boost that Google needs to succeed in its new mobile commerce service. Since Google Wallet was first unveiled in May, consumers have remained skeptical of this mobile service application. The service allows users to store their credit cards on their smart phones in digital format so that they can use the handset in order to make purchases at points of sale at various retailer that are enabled…

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