Out-of-home Canadian business integrates NFC technology into its network beginning in 2012

NFC Technology mobile payments

Newad, an advertising firm from Canada, has announced that in early 2012, it will start the integration of near field communication (NFC) technology into its out-of-home and digital out-of-home networks. Beginning in January of next year, Newad’s advertising displays will include embedded NFC chips, which will allow the users of smartphones that are NFC enabled to tap their phones against the ad so that they can immediately connect to a plethora of possible materials, such as discount coupons, information, or even the chance to purchase the product in the advertisement.…

Read More

HP developing mobile wireless payment devices

Mobile Marketing News

Anonymous employees at Hewlett-Packard Co. have announced that it is currently developing wireless payment devices to allow consumers to buy products using mobile technology. The intention of the company is to use near field communication (NFC) technology to develop tablets and phones that will let consumers receive discount coupons, pay for products and services, and collect loyalty points through a simple tap of the device on a specially equipped cash register within a shop. The first of these gadgets could become available as early as the end of 2011. In…

Read More