Tag: NFC chips

NFC technology can be used for much more than mobile commerce thanks to new app from the Android Market

Stephen Vagus
Social Media Marketing

Today, much of the news regarding NFC technology revolves around how it can be used for mobile commerce. The technology, however, can be used for much more than making payments from a smart phone. For those more interested in social networking than mobile commerce, a new app has come to the Android Market. The app is called Add Friend and it utilizes NFC technology to connect people via Facebook. The app aims to streamline social networking in the real world for those with NFC-enabled smart phones. NFC chips, such as…

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China may become the leading power in mobile commerce in the coming years

Stephen Vagus
China Mobile Commerce

NFC technology is beginning to gain traction in China. China Mobile and China Unicorn, both telecommunications companies, are the latest corporations to adopt NFC technology in the country. Smart phone ownership is growing throughout the nation, along with the demand for new ways to use such devices in terms of commerce. Both companies plan to join the other 43 companies that are working to bring NFC technology to China, hoping that NFC-powered mobile commerce will soon take root and become a major financial phenomenon. China is home to the highest…

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ABI Research shows that NFC-based mobile marketing is valued at $300 million

Stephanie Beck
NFC technology Tags

ABI Research, a market research firm, has released a new report suggesting that mobile marketing tactics focused on in-store messaging and sales tags is currently worth $300 million. The report shows that the value of mobile marketing is on the rise as more NFC-enabled mobile devices enter the commercial market. With NFC chips finding their way into more marketing materials, such as posters and pamphlets, companies adopting mobile marketing strategies may be on the verge of a major breakthrough in terms of consumer engagement. Several companies, including Google and Nokia,…

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Businesses prepare as consumers increasingly shop with smartphones

Julie Campbell
Mobile Marketing Statistics

Over the next few years, Google will be leading a dramatic change in the way that data is integrated across offline purchasing behavior as a result of online marketing efforts. As technologies such as near field communication (NFC) chips have become available in mobile phone powered by Android, new products such as Google Wallet have become possible. Google may also choose to follow in the footsteps of other startups such as Punchd, Shopkick, Placecast and Foursquare. Forrester Research is indicating that the web is currently driving five times its measurable…

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Why isn’t Apple taking a bite out of NFC trend?

Jorge Gonzalez
Apple mobile payments

  Almost all the major producers in the Smartphone arena are making sure the new products being released this year are NFC enabled; with one exception. Near Field Communication (NFC) phones are on the brink of turning mobile commerce and marketing on their heads. So why would Apple be holding out? Near Field Communication (NFC) technology has stepped up recently as the forerunner with the most promising future in mobile commerce. Because of its flexibility to be more than just a “wave and pay” type system, ease of use and…

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