NFC technology enabled devices will reach 500 million next year

NFC technology Phones Delivery Notice

Half a billion devices will be equipped with these chips by the year 2014. The number of NFC technology enabled devices that will allow smartphones and tablets to transmit data such as credit card and other payments information will break the 500 million mark by the end of 2014, says a recent report. The latest study from ABI Research has shown that the number of these devices is growing fast. The ABI Research report has indicated that even by the end of this year, there will have been 285 million…

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Report shows the growth of NFC technology

NFC Technology mobile commerce

Report highlights the successes of NFC technology Technavio, a market research firm, has released a new report titled “Global Near Field Communication Chip Market 2011-2015.” The report highlights the trends that emerged to influence the worldwide NFC chip market and provide insight on how these trends could affect the market’s future. The report is tailored for “decision makers” who are interested in the capabilities of NFC technology and its various uses. The report notes that one of the most popular sectors in which NFC technology is playing a major role…

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Pulse launches new NFC antenna made from ferrite

NFC techology app

New NFC antenna capable of transmitting data up to 40mm away Pulse Electronics, a developer of electronic components for a variety of platforms, has announced the launch of a new NFC antenna that facilitates data transfers from a distance of up to 40 millimeters. The NFC antenna is comprised of a ferrite sheet, which can be customized to suit a variety of mobile devices. Pulse Electronics suggests that its NFC antenna is easier to install and provides more security than traditional NFC technology. NFC antenna may be more viable than…

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NFC marketing picking up momentum in Japan

NFC technology train fare

Japanese advertisers take notice of the effectiveness of NFC technology Public transportation is a popular form of travel in large cities. The reasons people favor public transit are numerous, ranging from financial concerns to convenience, but its popularity has not gone unnoticed by marketers. For years, marketers have utilized public transportation as a way to reach out to a large number of consumers. As more of the consumers make use of mobile technology, marketers are beginning to adopt mobile marketing schemes to reach these consumers. In Japan, NFC technology has…

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NFC technology can be used for much more than mobile commerce thanks to new app from the Android Market

Social Media Marketing

Today, much of the news regarding NFC technology revolves around how it can be used for mobile commerce. The technology, however, can be used for much more than making payments from a smart phone. For those more interested in social networking than mobile commerce, a new app has come to the Android Market. The app is called Add Friend and it utilizes NFC technology to connect people via Facebook. The app aims to streamline social networking in the real world for those with NFC-enabled smart phones. NFC chips, such as…

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China may become the leading power in mobile commerce in the coming years

China Mobile Commerce

NFC technology is beginning to gain traction in China. China Mobile and China Unicorn, both telecommunications companies, are the latest corporations to adopt NFC technology in the country. Smart phone ownership is growing throughout the nation, along with the demand for new ways to use such devices in terms of commerce. Both companies plan to join the other 43 companies that are working to bring NFC technology to China, hoping that NFC-powered mobile commerce will soon take root and become a major financial phenomenon. China is home to the highest…

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ABI Research shows that NFC-based mobile marketing is valued at $300 million

NFC technology Tags

ABI Research, a market research firm, has released a new report suggesting that mobile marketing tactics focused on in-store messaging and sales tags is currently worth $300 million. The report shows that the value of mobile marketing is on the rise as more NFC-enabled mobile devices enter the commercial market. With NFC chips finding their way into more marketing materials, such as posters and pamphlets, companies adopting mobile marketing strategies may be on the verge of a major breakthrough in terms of consumer engagement. Several companies, including Google and Nokia,…

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Businesses prepare as consumers increasingly shop with smartphones

Mobile Marketing Statistics

Over the next few years, Google will be leading a dramatic change in the way that data is integrated across offline purchasing behavior as a result of online marketing efforts. As technologies such as near field communication (NFC) chips have become available in mobile phone powered by Android, new products such as Google Wallet have become possible. Google may also choose to follow in the footsteps of other startups such as Punchd, Shopkick, Placecast and Foursquare. Forrester Research is indicating that the web is currently driving five times its measurable…

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Why isn’t Apple taking a bite out of NFC trend?

Apple mobile payments

  Almost all the major producers in the Smartphone arena are making sure the new products being released this year are NFC enabled; with one exception. Near Field Communication (NFC) phones are on the brink of turning mobile commerce and marketing on their heads. So why would Apple be holding out? Near Field Communication (NFC) technology has stepped up recently as the forerunner with the most promising future in mobile commerce. Because of its flexibility to be more than just a “wave and pay” type system, ease of use and…

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Don’t miss the NFC express…

NFC Tag Marketing

  Near Field Communication (NFC) services may be closer than anyone realizes. Recent research studies are showing that in three short years there will be about 300 million NFC enabled mobile devices, or one out of every five Smartphone’s. Devices and objects that contain NFC capabilities or RFID chips can communicate with each other by sending radio waves when the two get into a close distance of each other. The  technology allows a simultaneous flow of data coming in and going out at the same time. Several companies have been trying…

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Riding the next big m-commerce wave with NFC tags

Near Field Communications Technology

Developers and businesses alike are scurrying to get the coveted number one spot in the mobile payment platform. Right now, this is relatively a wide open field. But has everyone been overlooking a system that’s been in the works for over a year now? Many say that Near-Field Communications (NFC) is on the verge of tipping all other payment methods on their head. NFC has been in the works, but flying under the radar for quite awhile now. Some of last year’s phones by Nokia, Samsung and Android all ready…

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