Mobile commerce gains momentum in India

India Mobile Commerce

Yeldi Softcom introduces araeTap mobile application Yeldi Softcom, a subsidiary of the Yeldi Group that focuses on the development of telecommunications technology, has launched a new NFC application called araeTap that is meant to help grow the mobile commerce industry in India. Mobile commerce has been growing in popularity in the country as the availability of NFC-enabled mobile devices expands. Yeldi Softcom believes that the time is right to introduce new NFC applications in order take advantage of the growing interest surrounding mobile commerce. Company expects to see success in…

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Smart AV teams with Poken to utilize NFC for events and conferences

mobile payments partnership deal

Partnership aims to highlight the various uses of NFC technology Smart AV, an audio visual and interactive technology company, has announced its partnership with Poken, a leading developer of touch-based technologies used for events and marketing campaigns. Poken has worked with large companies, such as Coca-Cola and Microsoft, leveraging NFC technology to help these clients reach out to consumers closely connected to mobile technology. NFC has become a very prominent technology in the realm of marketing, but it can be applied in a number of other ways, a notion that…

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Narian Technologies to launch online SDK for the development of NFC applications

mobile commerce services

NFC technology is grabbing more attention as the days go by Mobile commerce is becoming more popular throughout the world. As this new industry gains momentum, more attention is being drawn to NFC technology. NFC is the driving force behind mobile commerce as it allows mobile devices to be transformed into payment platforms. The technology allows mobile devices or other platforms to communicate and send information wirelessly and without need of physical contact. In this way, NFC is very similar to radio frequency identification technology, though requires close proximity. App…

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Smart Card Alliance forms the Mobile and NFC Council

NFC Technology mobile commerce

Newly formed organization aims to promote awareness of NFC technology The Smart Card Alliance, a non-profit organization that works to promote smart card technology, has announced the formation of the Mobile and NFC Council. This new organization aims to raise awareness and promote the adoption of NFC technology and its associated applications. The Smart Card Alliance claims that there are more than 100 million NFC-enabled smart phones available today, most of which are not being utilized because of the lack of NFC services and applications. The organization hopes to address…

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