Research shows 90 percent of mobile game revenues comes from in-game apps

Mobile Gaming

A Newzoo study showed most mobile games revenue in the United States is from purchases made in-app. A report containing the results of a study performed by Newzoo, a market research firm, showing that more than 90 percent of all of the revenue generated from mobile gaming in the United States was spent on purchases of products or services that were made in-app, within the games themselves, instead of from the money that was spend on the actual game downloads. The research consisted of a survey of 17,000 mobile game…

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The number of mobile gamers in the United States has broken the 100 million mark

mobile gaming

Newzoo, an international market research firm, has released a new report that is drawing attention to the rapidly growing popularity of gaming over mobile devices. It was entitled “Mobile Games Trend Report”, and it showed that the number of people in the United States who use their smartphone, tablet computer, or iPod Touch mobile devices for playing video games is now greater than 100 million. What Newzoo found was that among the American gamers who played on their mobile devices, 69 percent used their smartphones, while 21 percent were using…

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