This year an estimated 2.4 billion people will play mobile games

Mobile Games - Candy Crush Games

A new report reveals that mobile gamers are a “lucrative, untapped audience for brands.” Newzoo has collaborated with Activision Blizzard and released a new mobile games report called “Betting on Billions: Unlocking the Power of Mobile Gamers.” The report outlines how mobile gamers are important to brands as they represent a lucrative and untapped audience and predicts that approximately 2.4 billion people will play mobile games this year. Mobile gaming is the third most popular mobile app. According to market intelligence firm Newzoo, mobile gaming apps rank as the second-most-popular…

Read More

Mobile games revenues now greater than earnings from those on consoles and PCs

mobile games revenues

The industry has now shifted to the point that smartphones and tablets are the top earners for gaming. Mobile games revenue is being taken extremely seriously all of a sudden now that it has reached a significant landmark. Those earnings are now greater than those brought in by games on either consoles or PCs. The industry is now being forced to look at mobile gaming in a way they had not previously been doing. In 2017, mobile games revenues from smartphone and tablets combined are forecasted to represent 42 percent…

Read More

Growth of mobile games in Southeast Asia is slowing, but remains strong

Mobile Gaming

Southeast Asia is leading the way in the aggressive growth of mobile gaming Southeast Asia may be the world’s leading market for mobile games, but the market is showing signs of becoming more sluggish due to oversaturation. While more people in this region have been purchasing smartphones, the number of big-name mobile games has reached a point where smaller games are finding it harder to compete. Games like “Candy Crush Saga” and “Minecraft” have come to dominate the market, leaving little room for other games to thrive. Mobile games are…

Read More

Kamcord brings mobile games streaming to Japan and South Korea

mobile games stress slow conversion

Kamcord is making it possible for people to stream mobile games online Kamcord, a U.S. company that specializes in allowing mobile consumers to stream games from their devices, has announced the launch of Kamcord Korea and Kamcord Japan. Streaming is a big business, with both YouTube Gaming and, to a greater extent, Twitch showing how profitable the streaming market can be. Most streaming services focus exclusively on PC and console games, however, with mobile games having relatively little support in this growing market. Kamcord intends to take advantage of this…

Read More

Futurefly envisions a brighter future for mobile games and app messaging

mobile games revenues

Company acquires some $2.5 million in funding through investments Futurefly, a new startup that is seeking to revolutionize mobile games and app messaging technology, has announced that it has raised some $2.5 million in funding. The funding will be used to further the company’s endeavors, allowing it to accomplish its goals in the mobile gaming and app spaces. Mobile games have proven to be a particularly attractive focus, with the gaming market expected to reach $30 billion by the end of this year. Mobile games are gaining momentum over console…

Read More

Research shows 90 percent of mobile game revenues comes from in-game apps

Mobile Gaming

A Newzoo study showed most mobile games revenue in the United States is from purchases made in-app. A report containing the results of a study performed by Newzoo, a market research firm, showing that more than 90 percent of all of the revenue generated from mobile gaming in the United States was spent on purchases of products or services that were made in-app, within the games themselves, instead of from the money that was spend on the actual game downloads. The research consisted of a survey of 17,000 mobile game…

Read More

The number of mobile gamers in the United States has broken the 100 million mark

mobile gaming

Newzoo, an international market research firm, has released a new report that is drawing attention to the rapidly growing popularity of gaming over mobile devices. It was entitled “Mobile Games Trend Report”, and it showed that the number of people in the United States who use their smartphone, tablet computer, or iPod Touch mobile devices for playing video games is now greater than 100 million. What Newzoo found was that among the American gamers who played on their mobile devices, 69 percent used their smartphones, while 21 percent were using…

Read More