As civil unrest continues in the Middle East, there is a staggering amount of information that is not getting reported thanks to the totalitarian regimes that have been persecuting journalists in the region. To combat this, Reporters Without Borders, a non-profit organization that defends the freedom of information, is making use of QR codes in a new marketing campaign to raise awareness of civil unrest in the Middle East. The organization has partnered with Publicis, a leading development firm of innovative marketing concepts. Together, the pair has distributed a series…
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QR codes…the new mascot for the real estate business
Real estate agents were among the first in the U.S. to adopt QR codes on a large scale. Two years ago, the codes were all but unheard of, their use seemingly reserved for the advertising elite. However, when realtors began using them, more people were exposed to the codes and their popularity began to blossom. The codes were first used by small real estate agencies, as larger companies often tend to shy away from unfamiliar forms of promotion. Now, as the codes becoming ever more popular, the more prestigious real…
Read MoreAre QR Codes The Golden Egg for Print Media
Technology has caused declines in newspaper revenues like those of which haven’t been seen in decades. With so many people going mobile and advertisers following suit, printed media has taken a hard hit. Many people are discussing how much longer newspapers will be around; the consensus isn’t good. However, as technology caused much of the decline; technology is also playing a part in the rejuvenation of the printed word. Business Week, Fortune, USA Today and Los Angeles Times, are just a few of the printed media sources that have had…
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