Nokia adopts augmented reality for new navigation app

Nokia Headquaters

Nokia has begun upgrading its location-based services to better incorporate augmented reality technology. The telecommunications company has plans to synchronize these services with its latest augmented reality application that will come pre-equipped on new Nokia smart phones. Nokia has taken a greater interest in new mobile technologies, such as NFC technology, in order to enhance their services to customers. With augmented reality becoming more popular in the mobile industry, the adoption of the technology seemed inevitable. The company is currently collecting geographic information from 196 countries around the world. Some…

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Nokia opens new online store, hopes to get businesses involved in NFC

Nokia technology news

Nokia is charging ahead with its NFC initiative. The telecom company recently launched a new online store which will offer NFC-enabled marketing materials to businesses around the world. Dubbed the NFC Hub, Nokia is offering to place NFC tags on just about anything, ranging from signboards to business cards. Nokia has been keen to expand the use of NFC technology given the rapid growth of smart phones and the emerging mobile commerce industry. When it comes to NFC, focus is often aimed at the technology’s applications to mobile payments. Several…

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Nokia announced new augmented reality browser

Nokia Main Headquarters

As augmented reality technology becomes more popular, more tech companies are investing into AR browsers – programs akin to web browsers but used for the real world. Nokia has unveiled plans for their rendition of this technology, called Nokia Live View. The browser is being developed by Nokia Beta Labs and will be available for Symbian^5 mobile devices. It will be an add-on to Nokia’s popular Ovi Maps application, which is very similar to Google Maps. The browser integrates with the Ovi Maps platform, allowing users to navigate their environment…

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Nokia unveils Perks paperless coupon service

Nokia technology news

Nokia has announced that it has been secretly working on a new paperless coupons service called Nokia Perks, which will offer mobile phone users discounts that will be redeemable with a near-field communications (NFC) chip. The company has already been developing this service in order to draw smart shoppers through a variety of different savings opportunities. The concept is comparable to Groupon by Google, in that it will permit customers to benefit from the offers directly through their mobile devices. Perks is completely paperless and allows consumers to search for…

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