Some experts think rules for mobile privacy should wait

Mobile Privacy News

Congress recently examined the results of the TRUSTe mobile privacy survey in order to consider the kinds of privacy protection rules that should be implemented in the mobile marketplace, but some experts believe that there shouldn’t be a rush to create these regulations. The survey was quoted by Senator Patrick Leahy (D-VT), the Senate Judiciary chairman, when he opened the Judiciary mobile privacy hearing. It was further used as Senate Commerce Subcommittee testimony with regards to “Protection and Privacy in the Mobile Marketplace”. Among the more notable points that were…

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Location based ads threatened by newly proposed law

Geotargeting Mobile Advertising

Senator Al Franken has sponsored a new bill that could lead to consequences for the location-based advertising marketplace which is only just beginning to get off the ground. Joined by Senator Richard Blumenthal in sponsoring this proposed litigation, Franken’s bill would necessitate that businesses obtain specifically expressed consent from mobile device users before data regarding their locations can be collected from their devices. Moreover, it would mean that these businesses would also need to obtain the user’s consent before the collected data may be shared with a third party such…

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