Google cedes to European privacy regulators and boosts Wi-Fi router security

mobile security smartphone kill switch

After a notable battle, Google has bowed to the rules laid down by European privacy regulators with an announcement that it would be providing residential Wi-Fi router owners worldwide with the option to take their devices off a Google registry that is used for locating mobile phone users. This new option follows a warning issued by the European regulators almost four months ago, which stated that it violated European law to use Wi-Fi router data to collect information regarding the locations, identities, and names of mobile phones within their range.…

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Location based ads threatened by newly proposed law

Geotargeting Mobile Advertising

Senator Al Franken has sponsored a new bill that could lead to consequences for the location-based advertising marketplace which is only just beginning to get off the ground. Joined by Senator Richard Blumenthal in sponsoring this proposed litigation, Franken’s bill would necessitate that businesses obtain specifically expressed consent from mobile device users before data regarding their locations can be collected from their devices. Moreover, it would mean that these businesses would also need to obtain the user’s consent before the collected data may be shared with a third party such…

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