Aegis Media buys stake in TigerSpike for $11 million

Augmented reality mobile marketing

The Aegis Group media buying and marketing division, Aegis Media, is giving its mobile activity and assets a significant boost by taking up a minority stake of an undisclosed size in TigerSpike. The $11 million purchase was made into the app developer for blue-chip companies such as News Corp., Telegraph Media Group, The Economist, and Mail Online. TigerSpike is also a provider of mobile media services for internationally recognized brand names. Though TigerSpike is a Sydney-based, it also has offices in New York and London, with intentions to establish themselves…

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AR has promise but consumers are slow to warm to the technology

Augmented Reality Marketing

The global reception of augmented reality mobile apps has fallen short of expectations, according to Juniper Research, a renowned marketing and technology research firm. The industry may still be in its infancy, but many big-name companies have backed AR technology as a new way to engage consumers. According to researchers, this may be due to the relatively low level of understanding from both companies and consumers regarding how augmented reality works. Windsor Holden, a principal analyst with Juniper Research, points out that the capabilities of augmented reality far surpass those…

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Sotheby’s launches new QR code campaign for their high-profile properties

Sotheby's International New York Office

QR codes have been popular amongst realtors. In fact, it was small realty companies that first began using the codes in the U.S. Since then, the codes have spread and become a must-have for companies seeking to edge out their place in the burgeoning mobile marketing empire. Big-name realtors have been slow to adopt the barcodes, with many taking their time to analyze the performance of the codes rather than jump in to the deep end of the marketing pool. Sotheby’s International has just launched a new campaign using QR…

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Research shows business mobile marketing budgets on the rise

Mobile Commerce

The results of a recent survey performed by the Interactive Advertising Bureau (IAB) have shown that the concerns that had initially held back the progress of mobile marketing have been effectively addressed in order to let it move forward at an explosive rate. The study examined the rate at which mobile advertising is growing, and it showed that many of the problems it had faced – such as those imposed by the limitations of mobile phone technologies or by networks – have been significantly improving through developments in broadband for…

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Valpak floods the nation with 80 million QR codes

QR Code Campaign

Valpak, a direct marketing company specializing in coupon distribution via mail, is undertaking what is, perhaps, the most ambitious QR code campaign to date. The company is well known for sending out its iconic blue-tinged envelopes containing an assortment of coupons. Direct mail campaigns are an age old marketing strategy that allows businesses to engage consumers in their homes rather than relying on them to stumble across advertisements themselves.  This method also piques the interest of consumers by offering them deals in the form of coupons. QR codes have augmented…

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