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Dell widens its mobile efforts to include Android

09/22/201109/22/2011 Sam Lambert

Dell Inc., the computer manufacturer, has unveiled a new mobile commerce strategy that includes an app that will function for both shopping and support so that its customers can locate the products they want, and the company can widen its mobile presence. Mobile device users can obtain the Dell Mobile App by using any Android web browser and entering: http://www.dell.com/appdownload. Alternately, the app can also be obtained at the Google Android Market, where it can be downloaded for free. According to the Dell director of global mobile, Brandon McGee, from…

Major credit companies come together to make mobile commerce more secure

08/31/201108/31/2011 Stephen Vagus

As mobile commerce begins to gain momentum among consumers, some major credit card companies are developing mobile apps that will boost the security features of NFC-enabled smart phones. Visa, MasterCard, American Express and Discover are all investing in NFC-powered mobile transaction, believing that the mobile commerce will become a favored payment medium in the future. Mobile commerce has been plagued with concerns over security, however, leaving many questioning whether the industry will ever become established. The security issues inherent in mobile commerce are quite glaring. Given that financial information must…

Layar challenges developers to revitalize print industry through use of augmented reality

08/18/2011 Stephen Vagus

In a world growing increasingly enamored with all things digital, the publishing industry has begun falling behind. While print still holds a treasured place in the hearts of an older generation, younger people are not convinced of the value of published works. The new generation believes that technology is the only viable form of media, claiming that print has little place in a digital era. Layar, pioneers of augmented reality, however, is not willing to let the publishing industry slide into obscurity. Layar is well known for its development of…

M-commerce experts scramble to identify what consumers want

06/26/2011 L. Green

Mobile commerce, also being called m-commerce, has become one of the hottest topics among the marketing and wireless industries as experts attempt to decipher how to use it to their best advantage. Every week, there are handfuls of new partnerships, mergers, and acquisitions of companies or product initiatives that have been designed to exploit mobile commerce and marketing to its fullest. At the end of it all, the same question remains, which involves what the consumer actually wants from commerce in its mobile form. Due to the novelty of the…

Market research company predicts mobile commerce to reach $31 billion in 5 years

06/21/2011 John Montgallo

Forrester Research, a market research company based in Cambridge, MA, released a report that outlined the results of a detailed study of the increase in the mobile device and Smartphone market, and the significance of that intensification with regards to shopping by way of mobile devices. The report explained that regardless of an augmentation of the popularity of both Smartphone and mobile devices, which has been occurring at an exponential rate, consumers have not yet fully accepted the idea of shopping by way of those devices. The Forrester study results…