Mobile commerce, also being called m-commerce, has become one of the hottest topics among the marketing and wireless industries as experts attempt to decipher how to use it to their best advantage. Every week, there are handfuls of new partnerships, mergers, and acquisitions of companies or product initiatives that have been designed to exploit mobile commerce and marketing to its fullest. At the end of it all, the same question remains, which involves what the consumer actually wants from commerce in its mobile form. Due to the novelty of the…
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