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Upcoming Google mobile marketing trends

10/24/201110/23/2011 Julie Campbell

Google has announced three new important upgrades to its mobile marketing offerings, reflecting the direction of current and future mobile trends toward being shopper- and local-friendly. Among these new adjustments is a feature that will help mobile device users to access landing pages for businesses much more quickly. The new mobile app extensions service is currently still in their beta form, but it permits companies to continue to use Google search ads to build their branded app download numbers, or to send a user directly to their company landing page…

The reason Google hasn’t yet placed its focus on tablets

10/22/201110/22/2011 Jennifer Goula

Inside the span of twenty four hours, Google held two large events; the first in New York with its subsidiary, Motorola, and the second in Hong Kong with its partner, Samsung. Though there had been some speculation here and there on the internet that there would be a new generation of the Xoom tablet announced, or that there would be a preview available for the next Android-based Galaxy Tab running on the new version of the operating system, dubbed Ice Cream Sandwich, neither of those events placed any focus on…

Google chairman says there will be no negative impact on Android from Motorola

10/04/201110/04/2011 Julie Campbell

Chairman of Google Inc., Eric Schmidt, has released more information about the acquisition of Motorola Mobility Holdings Inc. by the internet giant for $12.5 billion, and has specifically explained that this will not “screw up” the success of Android. Schmidt has held to the claims that have already been made by Google, which have said that acquiring Motorola Mobility Holdings Inc., may play an important role in promoting competition among the manufacturers of Android based phones. They believe this is an important move in an economy that still requires stimulation…

Rapidly changing Facebook likely has nothing to do with Google+

09/26/201109/26/2011 Jennifer Goula

The fact that Facebook users have been inundated with new features, layouts and other changes to the social networking platform and are becoming rather fatigued with the lack of consistency would make many suspect that it Google+ would benefit, but experts are saying that this is not the case. Over the last three months, there have been at least 14 new official features added to Facebook, including a new photo viewer, video chats, comments features, and an overhaul to the news feed. This wasn’t long after the photo facial recognition…

Google provides developers with prep data for Ice Cream Sandwich

09/21/201109/21/2011 Julie Campbell

Google has released data to help developers to prepare for the upcoming launch of Ice Cream Sandwich (ICS) so that apps can be properly readied for the latest Android developments. Google’s official Android developer website’s lead tech writer, Scott Main, wrote in a blog post that the ICS design is meant for running on any screen size from smartphones to tablets with larger screens. That said, apps that have been created to run under Android 3.0 Honeycomb are designed to be “forward compatible”, which means that they will also be…