Google awarded patent for new augmented reality system

Augmented reality system could revolutionize Google search engine Google has been granted a patent for technology that may revolutionize its acclaimed search engine and provide a great deal of information to those that make use of it. The new technology patented by Google makes use of augmented reality as a form of image recognition. Google aims to use the technology to analyze the content that is contained within videos and associate this content with the real world through a “tagging” system. This upgrade to the search engine may make it…

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Google nearing completion of new augmented reality eyeglasses

Augmented Reality glasses

As augmented reality grows in popularity, more technology companies are looking into its uses. Google is the latest company to consider adopting augmented reality in a new project that is reminiscent to their popular Google Goggles program. The Google Goggles application is an augmented reality browser that allows users to find virtual information about their environment using the camera of their smart phone. Google may be looking to take this a step further by removing smart phones from the equation entirely. Last year, Google hinted that they were working on…

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Google works with Keynote Systems to gauge the user experience of mobile sites

Google

Google has announced that it has selected the top internet and mobile cloud monitoring and testing company in the world, Keynote Systems, to use its Keynote Mobile Internet Testing Environment (MITE) to take the central place in Google’s free GoMoMeter tool, which is designed to help companies to evaluate how mobile ready their websites are. MITE from Keynote makes it possible for the GoMoMeter to show companies just how their websites look when consumers view them on their smartphones. MITE also supports the tool’s ability to assign a score for…

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Google to bring mobile wallet application to the UK in 2012

Mobile Wallets

Technology powerhouse Google has announced that it will be bringing its NFC powered mobile wallet technology to the UK in 2012. The company released its much anticipated Google Wallet application earlier this year. The app can turn any Android, NFC-enabled smart phone into a mobile payment device. Google has been investing heavily in promoting NFC technology recently, hoping to expand the reach of the growing mobile commerce industry. Mobile commerce has gained a foothold in the UK, but there are currently few mobile applications capable of allowing consumers to make…

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Sensics developing new augmented reality headset to be shown off at technology conference in Las Vegas next year

Mobile Commerce Industry

Rumors abound suggesting that technology giant Google may be working on developing augmented reality peripherals. The company has not unveiled any plans to develop such devices at this time, but Sensics, makers of high-tech head-mounted displays, is looking to beat Google at their own game. Sensics has announced that it is currently developing a new augmented reality headset that will make use of Google’s Android platform. The project is called SmartGoggles and the company claims that it will change the way people interact with their environment. The headset is designed…

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Verizon Wireless shuns Google’s Wallet – hope still lies with Sprint

Mobile Commerce

Telecommunications giant Verizon Wireless has announced that it will not support Google’s ambitious mobile payment applications, called Google Wallet. Verizon is set to compete with Google for control of the emerging mobile commerce industry. The company is part of a triumvirate, which included AT&T and T-Mobile, which is working to build the mobile payment platform known as Isis. With Verizon choosing not to support Google’s platform, the technology company’s last hope remains with Sprint. Google has worked hard to promote its mobile payment platform and consumers have shown some favor…

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Google Maps for Android primed for m-commerce

Geotargeting

Google has just announced its latest move with its Maps for Android app, which has been angled toward e-commerce, but that now includes a new feature that allows smartphones and tablets based on Android to view their own position and use that to find what stores are nearby in some airports, malls, and even retail stores. Google has effectively brought its enormous online mapping software tools – which have already been able to effectively graph both real-world and digital footage – into the world inside so that users of mobile…

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Android Market now features the Google Music storefront

Google Music

Google has now officially launched its highly anticipated storefront for digital music with a promise to finish its integration with the cloud-based streaming service, Google Music, which left its beta phase at the same time. Google Music provides the user with an automatic synch to his or her complete digital library of music across all of the devices that they have connected to it. Furthermore, shoppers will also be able to choose specific playlists, albums, or artists to be enjoyed offline. The new store provides customers with the freedom of…

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Google uses QR codes for new web-based reading platform

Google

Google has added QR codes to one of their new mobile reading platforms. The company’s WebGL Bookcase is a new web-based program for the Chrome Internet explorer. The program can be populated with a vast array of electronic books, more commonly referred to as ebooks. Each book in Google’s library is attributed with its own QR code. Google has recently begun adopting QR codes for some of their web-based initiatives after denouncing the codes earlier in the year. Google’s books have their own, unique QR code. When scanned with a…

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Upcoming Google mobile marketing trends

Google

Google has announced three new important upgrades to its mobile marketing offerings, reflecting the direction of current and future mobile trends toward being shopper- and local-friendly. Among these new adjustments is a feature that will help mobile device users to access landing pages for businesses much more quickly. The new mobile app extensions service is currently still in their beta form, but it permits companies to continue to use Google search ads to build their branded app download numbers, or to send a user directly to their company landing page…

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