QR Code Press

eBay announces the first British QR code shopping environment and its new Christmas boutique

11/26/201111/26/2011 L. Green

eBay has just announced the latest of its mobile-related services, taking advantage of the rapidly increasing popularity of QR codes, which are now becoming highly familiar with their appearance on everything from clothing, food products, electronics, beauty products, and even tombstones. The largest online marketplace in the world will now also be using these codes to help with the Christmas shopping experience throughout the holiday season, in order to help consumers to purchase the gifts and other items they want to give or to keep for themselves. They will be…

eBay acquires Hunch to add its custom recommendation technology to its services for shoppers

11/24/201111/24/2011 Jesse Collins

The largest online marketplace in the world, eBay Inc., has announced the acquisition of Hunch, which will allow it to include product and service recommendation technology so that it can offer greater value to its customers. The actual details of the purchase weren’t disclosed. Hunch.com was first launched in 2009, and provides users with customized suggestions based on their unique preferences and tastes. It makes its determinations based on data gleaned from other websites and social networks. According to eBay, Hunch will help the company to improve the selling and…

eBay claims that m-commerce success requires stronger foundation

11/14/2011 Julie Campbell

eBay has led a group of retailers, trade bodies, and network operators from across several industries and has used a “Mobile Manifesto” to announce to the UK government that m-commerce will only take off if a better network infrastructure is prioritized. According to eBay research, almost 50 percent of smartphone users in the United Kingdom are unable to take part in mobile shopping activities due to limitations in their mobile internet speeds. eBay worked along with Populus, a research agency, to determine that 45 percent of smartphone users did not…

eBay uses mobile advertising campaign to place immediacy in the spotlight

09/19/2011 Julie Campbell

eBay has launched a new mobile advertising campaign that is aimed at on-demand consumers who are looking for opportunities to shop using their mobile device whenever and wherever they want. The online auction company stated that they are hoping that the campaign will encourage the market enough to bring it to its biggest mobile shopping season yet. The Venables Bell & Partners ad agency developed the campaign. According to the vice president of consumer marketing at eBay, Deirdre Findlay, “Our new campaign brings on-demand shopping to life – in the…

eBay reaches markets worldwide, but still has a long way to go

08/11/2011 John Montgallo

Though eBay is present in many different global markets, from the United States and Canada to 12 European regions, and 8 Pacific regions, there are still many untapped territories around the world from different countries that could help eBay to reach greater potential. According to Oliver Hua, the chief operation officer for eBay South East Asia, Greater China, and Japan, the Indonesian market alone offers a substantial opportunity for eBay, considering the 95 million shoppers around the world who are interested in trends such as Penn Olson, Willis Wee, and…