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Layar challenges developers to revitalize print industry through use of augmented reality

August 18th, 2011 | Add a Comment

In a world growing increasingly enamored with all things digital, the publishing industry has begun falling behind. While print still holds a treasured place in the hearts of an older generation, younger people are not convinced of the value of published works. The new generation believes that technology is the only viable form of media, claiming that print has little place in a digital era. Layar, pioneers of augmented reality, however, is not willing to … Read entire article »

Filed under: Augmented Reality, Featured News, Mobile Commerce, Mobile Marketing

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Layar challenges developers to revitalize print industry through use of augmented reality

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