Tag: new zealand

Mobile commerce is on the rise in New Zealand

Jorge Gonzalez
new zealand mobile commerce

New report highlights the growth of mobile commerce throughout New Zealand Frost & Sullivan has released a new report concerning the New Zealand mobile commerce market. A growing number of consumers are beginning to use their mobile devices to shop online. Many of the country’s retailers are beginning to accommodate these consumers by offering them e-commerce services and allowing them to pay for goods at physical stores using nothing more than a smartphone. Over the coming years, mobile shopping activity throughout New Zealand is expected to spike. Mobile spending to…

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New mobile wallet coming to New Zealand

Stephen Vagus
Mobile Wallets

2degrees and GE Capital have plans to launch a new mobile wallet Mobile wallets are becoming more common throughout the world, but none of these mobile commerce platforms have yet established a significant lead among consumers. Mobile wallets aim to offer more convenient to consumers by providing them with a digital platform that can contain a wide range of financial information. These platforms can also digitally store information from loyalty programs and mobile coupons, making this information easily accessible to smartphone and tablet users. Demand for mobile commerce services is…

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Augmented reality campaign from V Energy shows off high-tech music video

Sam Lambert
mobile commerce

V Motion Project takes off in New Zealand V Energy has launched a new marketing campaign dubbed The V Motion Project. The campaign is quite different from conventional marketing in that it utilizes augmented reality. The first installment of the campaign took place on the streets of Auckland, New Zealand, where a music video was filmed. Like other music videos, this one makes use of dynamic imagery for the sake of stimulation. Unlike other music videos, however, its soundtrack is created through the use of augmented reality and motion capture.…

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Mobile wallets may fall without universal standards

Stephen Vagus
mobile wallets

Mobile commerce grows as demand for NFC technology rises NFC technology has managed to bring mobile commerce into the global limelight. Because the technology is capable of transforming nearly any mobile device into a payment platform, it is often credited as bringing more convenience to the world of commerce as a whole. Several technology companies, Google included, have developed mobile applications that are meant to store a consumer’s financial information in order to better facilitate mobile payments. These apps are called mobile wallets and they may not have a future…

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May brings new mobile wallet trail to New Zealand

John Montgallo
New Zealand mobile payments

Companies join forces to test NFC technology May has arrived, and several New Zealand companies have come together to mark the occasion by launched a new mobile wallet trial. Telecom, Auckland Transport, and Westpac have joined with Gemalto, Thales, and Paymark to launch an initiative meant to examine the viability of mobile commerce and NFC technology. Part of the trial will concern the uses of NFC with Auckland’s public transit system. Later tests will be conducted regarding how mobile payments can be used to refill prepaid cards from Telecom. Coalition…

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