new ways to use qr codes Archives

Realtor brings more innovation to the use of QR codes

09/17/201109/17/2011 Jennifer Goula

Realtors were among the first to adopt QR codes when they began showing up in the U.S. The codes provided agents with an easy way to market to mobile consumers, allowing agents to have an uninterrupted presence with potential buyers. Embracing mobile marketing has proven to be a boon for the real estate business, as new marketing techniques have enabled agents to reach out to more consumers. As QR codes enter the mainstream, however, simply applying the codes to pamphlets and signage is not enough, spurring realtors to come up…

QR coded talking heads make their way to Thailand in new marketing campaign from Trident Gum

07/29/2011 Stephen Vagus

“Talking Heads” is a term most often used in reference to political figures and news broadcasters. In the world of marketing, it means a new way to engage consumers with QR codes. It started with Victor Petit, an art direction and multimedia graduate from Sup de Pub ins France. When applying for jobs after graduation, Petit plastered his face on resume and cut out a box where his mouth should be. In its place was a QR code, which could be scanned to activate a video in which Petit would…