Tokyo Shoseki launches line of augmented reality textbooks for New Horizon brand

Augmented reality education   Japanese publishing firm Tokyo Shoseki is taking a bold approach to education with a new line of augmented reality textbooks. The books are part of the company’s English course called New Horizon. The series is meant to help adults study the English language and the company believes that augmented reality will make the process more intuitive and effective. There has been some experimentation with the use of mobile technology in Japan, such as using iPads in classrooms, but Tokyo Shoseki believes that a simple smart phone…

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Google files for patent for mobile ad sensitive to light, sound, and temperature

Google mobile ads

Google has been making several moves to prepare for the predicted spike in mobile marketing this year and to continue to deliver highly effective mobile advertising options, such as its recent patenting of mobile ads that are temperature, noise, and light sensitive. This effort has been made to help Google to better deliver its ads based on the specific environment of a smartphone user, when combined with his or her behavioral profile. Its filing was granted through US patent 8,138,930 and allows a mobile device such as a smartphone to…

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Microsoft files patent for new augmented reality project

Augmented Reality Glasses

Microsoft is the latest addition to technology companies working on developing head-mounted augmented reality devices. The company has recently filed a patent for a new AR headset. The company has been very selective about the information it is sharing regarding its new project, but the device may be used for next generation gaming platforms. Early this year, news arose of Microsoft working on the Xbox 720, the successor to the massively successful Xbox 360. Given the company’s latest patent filing, the possibility of a new Xbox console may not be…

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What impact with the New iPad have on online retailers?

mobile commerce ipad 3 retail

It should come as no surprise to retailers that mobile commerce is now becoming a vital part of remaining competitive, but what many people are wondering is what sort of difference the New iPad will be making in this marketplace and what that will mean to the holiday shopping season for this year. There are already over 82.2 million Americans who use smartphones, and online retailers are making certain that they optimize their websites in order to cater to these consumers. That said, the release of the “iPad 3” is…

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Microsoft Research’s Beamatron hints at the possible future of augmented reality

Beamatron

Developers from Microsoft Research, the development wing of Microsoft that focuses on emerging technologies, have been experimenting with a new system they call Beamatron. The system uses the Xbox 360 Kinect motion-capture camera to help generate digital images that are projected onto a physical surface using augmented reality. In this sense, the Beamatron system lives up to its name. Developers believe that the system could have significant implications for a variety of industries, especially communications, where the system could be used to facilitate holographic communications between people. Currently, the Beamatron…

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PayPal to announce intention to launch competition for Square

Paypal Mobile Payments

On Thursday, PayPal will be announcing a small business solution that will include a dongle for mobile payments which will provide direct competition to Intuit (intu), Square, Verifone, and others. This PayPal dongle, which will be triangle-shaped, will make it possible for small business owners to be able to process the swipe of a credit card by using a smartphone, in a way that is comparable to PAYware by Verifone, Square, and GoPayment at Intuit. This effort will align well with PayPal’s recent efforts to carry its payment services into…

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How the New iPad compares to iPad 2

New ipad

The details about the New iPad have been released and consumers are now wondering whether they should splurge on this brand new device when it is released, or if they should save their money and stick with the iPad 2 previous generation. To help you to make this decision, you first need to understand the difference between the two devices and what they have to offer. Though the tablet market is growing and there are an increasing number of devices always becoming available, Apple has always stood out as unique,…

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Sony opens up about the augmented reality technology behind the Playstation Vita

Augmented reality’s incorporation into the world of gaming is currently being championed by Japanese developer Sony and their new handheld device the Playstation Vita. In the months and weeks before the handheld console was released, Sony had touted the device as one of the most advanced gaming platforms ever made. This was mostly because of its use of augmented reality. The company kept the specific details of the technology used in the Vita under wraps, even in the days before its release. Now, however, Sony is finally willing to show…

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Apple wins patent for iWallet, could become the leader of the mobile commerce industry

iwallet

Surprising news from Apple has sent waves through the mobile commerce community. Apple has been the subject of speculation recently for their possible inclusion of NFC technology in their next iPhone and iPad mobile devices. This speculation is largely fueled by patents that had been introduced years ago. The company will be getting a lot of attention this week, however, because one of these patents has been awarded to the company, opening the way for its entry into the mobile commerce industry. This week, Apple was awarded approval for their…

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lifeClipper augmented reality experience creates an alien world that people are free to explore

Augmented Reality Video

Augmented reality is teeming with possibilities. As the technology garners more attention, developers around the world are keen to push the boundaries of the technology to unlock new experiences. This is especially true in the world of art, where technocratic artists are looking to blur the lines between the imagination and the real world. lifeClipper, an open air art project in Switzerland, is taking this concept to an extreme. The developers and artist behind the project jokingly claim that it could make LSD obsolete. The lifeClipper project is entirely housed…

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Technology today and tomorrow according to Google CEO Eric Schmidt at the Mobile World Congress

Eric Schmidt MWC 2012

Eric Schmidt, CEO of Google, was a keynote speaker at the Mobile World Congress 2012 in Barcelona, and though he focused on the new mobile Chrome browser app, and Android, he also spoke of the state of technology in the world today, and where he believes it will be going in the near and more distant future. Schmidt began his presentation almost immediately with a demo of the newly released Google Chrome for Android, with the assistance of Hugo Barra from Android. Barra explained that the mobile browser was designed…

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