Social media has created an advertising monster. It’s understandable that many companies are profiting from this strategy, and profit is the bottom line. However, most people get really annoyed at being flooded with ad’s and offers for free stuff; only to find out; they have to jump through hoops first, to get anything. Who knew that haphazardly clicking on a cute little thumbs-up icon could turn you into an automatic spam and phishing magnet? Since Facebook and Twitter came along, advertising has leaped into a whole new realm. Many businesses have discovered that social media is now THE marketing platform; and they must use it, or die. Some will advertise responsibly, while others are massively swamping pages with clutter. It didn’t take long for companies to realize the mass exposure they could … Read entire article »